The key to success in Marketing is to know your target market. You must know their wants, needs, and fears so those issues can be effectively addressed. This is not as hard as you might think because, remember, YOU are a part of your target market!
Think of everyone you are contacting as a personal friend of yours. You want to communicate with them in this manner. Be conversational, be excited, be sincere.
Know the hot emotional buttons of your prospect and make sure you use those in your communications. What is the one thing that your prospect wants more than anything? What is the one thing they would like to change about their life? Find out what your prospect wants and give it to them!
Have a brainstorming session with your teammates. Ask what made them sign up for the business. Think about what made YOU sign up. Your answers will give you the top benefits you need to highlight.
Use power words such as:
Free, Exclusive, Amazing, Fast, Results, Guarantee, Step-by-Step, BENEFITS, Effective, Genuine, Powerful, Simple, Now, Discover, Secret, Solution, Easy, Value, Money, Gain, Proud, YOU
These are such strong motivators because they touch a prospect emotionally.
Talk directly to your prospect. Use their name. Use "you" statements. This makes the writing much more personal!
Create Interest by Telling Stories or Giving them Testimonials
People don’t like theories. They like real life examples with real life people involved. Almost no one can pass up reading a good story!
Do not let your prospect know you’re trying to sell them something until the end! Most people do not go on the internet looking to spend money. They are looking for solutions or answers. Keep them reading, get their attention, explain the BENEFITS, create a desire for your offer, and then ask for the sale.
Establish Why Your Offer is Such a Great Value
You will not be able to make a sale unless your prospect knows that they are receiving a great value. In other words, show them that what they are getting out of your product or service is worth more than what they are having to pay for it.
Always keep in mind your prospect in a person just like you. Treat them as you would like to be treated and you will have no problem communicating effectively!
By: Anne Ahira
Editor The BEST Affiliate Newsletter
http://www.thebestaffiliate.com