To this day, the hardest presentation I’ve ever given was to my mother. How many of you can relate to this by remembering trying to “pitch?your opportunity to a close friend or relative?
What’s one of the first things that your upline told you to do? ?i>Build a list of your friends and family?- also known as your warm market. What do they want you to do with your list? Approach them about your opportunity.
So off you go. You’re motivated and excited to share this wonderful information with your warm market and start a massive organization to make everyone filthy rich and successful. Did you find that not only WEREN’T they interested, but some even criticized you for getting involved in such a crazy idea. They continue to tell you a story of their cousin Frankie who bought $10,000 worth of water filters back in the 80’s and got stuck with the cost. WOW! What a confidence booster THAT presentation was!
Now you’ve come back from the presentations without one sign-up, a lower self-confidence, and still the desire to make more money than you spend in this business. I believe this is a main contribution in the failure rate among new Network Marketers.
The reason that most of your warm market will be disinterested in your opportunity is because of a couple main reasons. First is that you’re trying to sell them. I’ve mentioned before that 92% of the population doesn’t like to be sold - chances are your warm market falls into the 92%. The second reason is because they’re not even interested in starting another business in the first place.
Your warm market has to understand they want a business FIRST before you give them one.
Believe it or not, there are people out there who are looking for an opportunity. When you find them, don’t talk about “What I have to offer? but rather, “What you’re looking for, that I can help offer?br />
Andrew McLellan
Network Marketing Inspiration